| For me I look at who is my audience. What do they use, where do they eat, where do they shop. This is your potential advertiser. For me on my "Logical weight loss" podcast I found someone who had a CD "Skinny songs" it was an obvious fit. If you can't find a sponsor, check out affiliate marketing where you can recommend products with a special link. There are places like Commission Junction and Share a Sale If someone purchases that product, you get a commission. I also track all of my clicks to the advertiser so I can show them the traffic they received because of me. I use a program called "cloak and tracker" from Jay Jennings Obviously affiliate marketing only works if someone buys, and that's a bit of a gamble. I often will purchase a domain name ($7 bucks a year at godaddy.com using the coupon code cooler3 ) and point that to my affiliate link. For example the URL www.trydlg.com is a website I put up with a video about the product "Download Guard." I also have the URL www.podcastvoicemail.com where people can get a toll free voicemail number for 2 bucks a month. That URL points directly at the company.
You can put up a website for $2 a month at www.coolerwebsites.com and make that site (using wordpress which is free and installs in about 5 mouse clicks) all about that ONE product. More and more Internet marketers are doing this. They make a site about one product.
I know I'm slightly off the topic now, but if you can't find a sponsor, some times you have to make one up.
Dave Jackson
School of Podcasting
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